Predictive Digital Advertising For Apartments

Control Future Vacancy With RentVision's Innovative Digital Apartment Advertising Strategy.

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RentVision's ads automatically predict your Future Occupancy and adjust accordingly, driving leases exactly when you need them.

Graph of future occupancy below target.

Get Traffic To Your Apartment's Website Before Vacancy Hits

Built with our powerful Future Occupancy metric, RentVision’s digital ad campaigns are predictive, meaning they start sending qualified renters to your community website before occupancy drops. If your occupancy forecast is strong, our predictive algorithms lower your spending, so you can save that hard-earned money for the times that you need it. It’s a key component of our dynamic marketing strategy.

How Future Occupancy Works

Predict

Our Future Occupancy metric identifies your future occupancy and vacancy, helping you know what demand you need now.

Adjust

Our algorithms also account for your community's unique seasonality and identify your upcoming organic demand with another important metric: Future Occupancy Target.

Lease

Get the right amount of traffic at the right time. By knowing your future supply and demand, RentVision helps you act now and control vacancies.

Written conversation with RentVision about upcoming vacancies.

Automated PPC Ad Strategy Built Exclusively For The Multifamily Industry

Stop having to constantly keep tabs on your campaigns and get your valuable time back with the most effective and cost-efficient digital advertising solution for the multifamily industry! By integrating with your property management software, RentVision is able to calculate your Future Occupancy and make adjustments automatically, so you’re only spending ad money when and where you need to.

RentVision's automated digital ads earned the same amount of conversions as human-powered campaigns at lower costs, helping communities maintain healthy occupancy levels year-round.

Down Arrow 14.6%

Decrease in Cost Per Click

Up Arrow 14.5%

Increase in User Engagement

5X

More Likely to Have Occupancy Levels at or Above Target

Source: A Study Measuring the Effectiveness of RentVision’s Predictive Advertising Solution (June 2022)

RentVision's predictive digital ads perform 2x better than the multifamily industry's benchmark for PPC campaigns.

$1.81

Benchmark CPC for Multifamily Ads*

$0.76

Average CPC for RentVision’s Ads

*Source: blog.knockcrm.com/sem-optimization

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Gears in a brain indicating selection of an optimal digital ad.

Spend Smarter With Apartment Ads Optimized By Machine Learning

By applying Machine Learning technology to your apartment PPC campaigns, RentVision can help you spend smarter. Our budget engines automatically allocate advertising dollars to the ad campaigns that perform the best and drive the most conversions. They also make dozens of measurements and changes weekly, so your advertising dollars are always spent where they’re most effective.

Floorplan specific digital ads.

Floorplan-Specific Ads For Every Floorplan In Your Community

Not only do we create and run the most effective apartment PPC campaigns, we only run the campaigns you need, when you need them. We’ll create floorplan-specific advertising campaigns for every floorplan in your apartment communities and let our Future Occupancy algorithms do the rest. Upcoming 2-bedroom vacancy? Our budget engines automatically begin running 2-bedroom ads so that you get more qualified leads right when you need them.

Examples of keywords for targeted digital ads.

Reach Interested Renters With Targeted Digital Ad Campaigns

Most apartment marketing strategies cast a net that's far and wide when, ultimately, that only leaves you dealing with tons of unqualified leads. RentVision's highly targeted digital ad strategy leverages the search terms most relevant to your community, driving high-quality traffic that turns into highly-qualified leads for your leasing team. Learn more about our targeted ad strategy.

No additional management fees.

Unlimited Ad Spend With No Additional Management Fee

Many PPC or SEM management companies charge you a percentage fee based on your ad budget. It’s easy to see why they might recommend increasing your ad spend. RentVision doesn't charge our partners a fee based off of a percentage of their ad spend because we believe that could hinder our ability to give unbiased advice. Because we don’t gain when you spend more, our strategic advisors can make recommendations that are truly best for you and your community.

Two smartphones showing examples of video ads.

Video Ads For Digital Apartment Marketing Advertising Campaigns

Capture a prospective resident's attention by adding beautiful videos of your community's units and amenities to your digital ad campaigns. Utilizing visual content in campaigns creates more appeal for your apartments and increases ad conversion rates.

Control Future Vacancy With RentVision's Innovative Digital Advertising Strategy

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