Predictive Digital Advertising for Apartments

Use Artificial Intelligence to Control Demand Year Round

Predictive Digital Ads

Are you able to predict your future vacancy? With RentVision’s Predictive Advertising, you can. In order to control future vacancy, you need to be able to predict when it’s coming, know if it’s going to be a problem, and be prepared to fix it.

Our Predictive Apartment Marketing System removes the guesswork from your marketing plan. We combine Google Analytics data, your property management software data, and our predictive artificial intelligence system to forecast future occupancy changes, allowing you to make proactive marketing decisions and prevent vacancy crises from occurring.

Learn more about how to measure digital ad effectiveness with our one unique metric by reading our blog.

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How It Works

Know Your Future Occupancy

Our Future Occupancy Projection metric identifies your future occupancy and vacancy. This allows you to know what demand you need now.

Adjust Your Demand

Future Occupancy Target identifies your future demand, and automatically adjusts your digital ads to increase or decrease demand at your apartment community as needed.

Control Vacancy

Stay in control by getting traffic at the right time. By knowing your future supply and demand, RentVision helps you act now to maximize your revenue.

Analytics in the RentVision Platform displayed on an iPad

Predictive Advertising Key Benefits

  • Forecast Future Vacancy

    Remove guesswork from your day-to-day.

  • Bedroom/Floorplan Targeting

    Create ad campaigns for specific bedroom/floorplans.

  • Community Specials in Ad Extensions

    Show off your community’s specials on Google.

  • Flexible Ad Budgets

    Only increase spend when you need more demand.

  • Gain Control of Vacancy

    Be prepared and make proactive marketing decisions.

Our Targeted Strategy

RentVision's Digital Advertising strategy is structured in a way that focuses on your most qualified leads that are the least expensive to reach. The way we visualize this strategy is similar to a bullseye with your apartment community located in the center. As we move further away from the bullseye, we target broader and broader keywords that cast a wider and wider net. This ensures that we’re investing your marketing dollars in the most qualified leads possible—prospective residents searching for your specific community—instead of targeting people who are unlikely to become your future resident.

Bullseye graphic showing digital advertising strategies: Broad, Facebook, Specific/Offensive, Remarketing, Defensive
Bullseye graphic showing digital advertising strategies: Broad, Facebook, Specific/Offensive, Remarketing, Defensive

Find out how our Predictive Digital Advertising Solution could work for your apartments.

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