Turn PMS data into vacancy prevention.

Predictive Advertising FAQs

• How does Predictive Advertising work?

Predictive Advertising connects with your PMS to see upcoming supply, then measures demand using your organic website traffic, to identify vacancy risks for every community and floorplan. 

The system then automatically shifts ads spend and campaigns 3x per day to drive more traffic and visibility where you need demand next.

It ensures communities and floorplans with the highest vacancy exposure gets the right support at the right time—automatically decreasing ad spend where occupancies are strong.  

• Is Predictive Advertising powered by AI?

Predictive Advertising does use machine learning to determine which campaigns and keywords are performing best, based on RentVision's own performance data rather than what an ads platform like Google or Meta tells us.

But it's not AI-powered the way most software is being marketed today. Predictive Advertising wasn't built on generative AI tools like ChatGPT or Claude, and it doesn't ask them to make decisions about your ad budgets or campaigns. It's proprietary software developed by RentVision's engineering team that connects directly to your property management system to read each community's upcoming move-ins and move-outs, layered with seasonal leasing patterns and organic website traffic demand.

From that data, it forecasts upcoming vacancy at the floorplan level and adjusts your ad spend daily based on which communities and floorplans need traffic next to the platforms that machine learning has determined are currently the most efficient at driving qualified traffic.

The forecasting logic and automation behind it have been built and refined over years of real-world use across multifamily portfolios—and we continue to refine the software based on what's actually happening across the leases it's tracking.

• Is it possible for Predictive Advertising to help me eliminate other static marketing sources?

Yes, it's possible! However, we always recommend a detailed analysis with one of our Client Success Team members to see which sources are producing quality leads and leases and which aren’t.

For example, if you’re paying $1,200/month for a listing service that only produces low-quality leads, you may have a great opportunity to reallocate a portion or all of those marketing dollars to a more effective source.

We help our partners make these kinds of assessments all the time, and many of them can cut back on traditional marketing sources by utilizing Predictive Advertising.

• Do I have to make changes to my ad campaigns manually?

No! We designed Predictive Advertising to automatically adjust your ad campaigns and spending daily according to your communities' current and upcoming vacancies. Did a lot of 2-bedroom floorplans suddenly go on notice? Are studios and 1-bedrooms taking a hit? No matter what the future holds, RentVision makes it easier than ever by automatically generating the right leads when needed and proactively dialing back spending when you don't.

• How much should I budget for each apartment community's digital ads?

Deciding how much to spend on ads can be challenging, especially when you have many different communities with varying needs. We will make it easier to set the right digital ad budget for each community during your onboarding. Our recommended budgets account for the many variables that impact how much you should spend on your apartment's digital ads, including property class, occupancy, average rent, unit count, and more.

If our system notices that you'll need more traffic than the current budget will likely obtain, it will let you know so you can consider making a change, saving you from missing out on leads when you need them most.

• How will I know if my digital ad campaigns are successful?

You can check key performance metrics for every ad campaign, including cost and the number of qualified leads generated, in the RentVision Platform. You'll also get weekly and monthly reports that keep you up-to-date with the progress of your predictive ad campaigns.

Not sure how to evaluate whether your digital ads are actually working? See our 3-layer framework for measuring multifamily ad performance →