Digital Advertising

Our Targeted Strategy

RentVision's Digital Advertising strategy is structured in a way that focuses on your most qualified leads that are the least expensive to reach. The way we visualize this strategy is similar to a bullseye with your apartment community located in the center. As we move further away from the bullseye, we target broader and broader keywords that cast a wider and wider net. This ensures that we’re investing your marketing dollars in the most qualified leads possible—prospective residents searching for your specific community—instead of targeting people who are unlikely to become your future resident.

Bullseye graphic showing digital advertising strategies: Broad, Facebook, Specific/Offensive, Remarketing, Defensive

Are you able to predict your future vacancy? With RentVision’s Predictive Advertising, you can! In order to control future vacancy, you need to be able to predict when it’s coming, know if it’s going to be a problem, and be prepared to fix it.

Predictive Advertising removes guesswork from your marketing and property management decision-making. By combining Google Analytics with your property management system, we forecast future occupancy changes, allowing you to make proactive marketing decisions.

How It Works

Know Your Future Occupancy

RentVision Occupancy (RVO) identifies your future occupancy and vacancy. This allows you to know what demand you need now.

Adjust Your Demand

Target RentVision Occupancy (Target RVO) identifies your future demand. We adjust your digital advertising to increase or decrease your demand as needed.

Control Vacancy

Stay in control by getting traffic at the right time. By knowing your future supply and demand, RentVision helps you act now to maximize your revenue.

Our proprietary algorithms give two unique metrics, RentVision Occupancy (RVO) and Target RentVision Occupancy (Target RVO), that utilize your website’s traffic data along with your current availability, providing you with a window into your future vacancy.

Predictive Advertising Key Benefits

Forecast Future Vacancy

Remove guesswork from your day-to-day.
Bedroom/Floorplan Targeting

Create ad campaigns for specific bedroom/floorplans.
Coming Soon
Community Specials in Ad Extensions

Show off your community’s specials on Google.
Flexible Ad Budgets

Only increase spend when you need more demand.
Gain Control of Vacancy

Be prepared and make proactive marketing decisions.

Effective Digital Ads

Our Targeted Strategy