Predictive Advertising
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Predictive Advertising
PPC for apartments just got a whole lot easier. With RentVision, your ad campaigns are predictive, meaning they send qualified renters to your community website before occupancy drops. When your occupancy is high, ad spending automatically lowers, so you can save advertising dollars for the times you need it most.
Our Future Occupancy metric identifies your future occupancy and vacancy, helping you know what demand you need now.
Our algorithms also account for your community's unique seasonality and identify your upcoming organic demand with another important metric: Future Occupancy Target.
Get the right amount of traffic at the right time. By knowing your future supply and demand, RentVision helps you act now and control vacancies.
Stop having to constantly keep tabs on your campaigns and get your valuable time back with the most effective and cost-efficient digital advertising solution for the multifamily industry! By integrating with your property management software, RentVision is able to calculate your Future Occupancy and make adjustments automatically, so you’re only spending ad money when and where you need to.
14.6%
Decrease in Cost Per Click
14.5%
Increase in User Engagement
5X
More Likely to Have Occupancy Levels at or Above Target
Source: A Study Measuring the Effectiveness of RentVision’s Predictive Advertising Solution (June 2022)
Predictive digital ads perform 2x better than the multifamily industry's benchmark for PPC campaigns.
$1.81
Benchmark CPC for Multifamily Ads*
$0.76
Average CPC for RentVision’s Ads
*Source: blog.knockcrm.com/sem-optimization
Get the most out of your budget with a solution that effortlessly optimizes your apartment's advertising strategy and automatically distributes spending across Google, Meta, and other leading platforms. You'll never have to worry about which ad platform to focus your apartment's marketing strategy on—our algorithms do all the thinking for you by analyzing each platform's recent performance in generating qualified traffic to your website. You always run the most cost-effective and efficient ads and achieve unparalleled ROI.
Upcoming 2-bedroom vacancy? No worries. With PPC campaigns for each of your community's specific floorplans, you can automatically push more traffic to the floorplan with the most upcoming vacancy and get more qualified leads right when (and where) you need them.
Most apartment marketing strategies cast a net that's far and wide when, ultimately, that only leaves you dealing with tons of unqualified leads. RentVision's highly targeted digital ad strategy leverages the search terms most relevant to your community, driving high-quality traffic that turns into highly-qualified leads for your leasing team. Learn more about our targeted ad strategy.
Capture a prospective resident's attention by adding beautiful videos of your community's units and amenities to your digital ad campaigns. Utilizing visual content in campaigns creates more appeal for your apartments and increases ad conversion rates.
Many PPC or SEM management companies charge you a percentage fee based on your ad budget. It’s easy to see why they might recommend increasing your ad spend. RentVision doesn't charge our partners a fee based off of a percentage of their ad spend because we believe that could hinder our ability to give unbiased advice. Because we don’t gain when you spend more, our strategic advisors can make recommendations that are truly best for you and your community.
RentVision is a Google Premier Partner, distinguishing it in the top 3% of all digital advertising firms in the United States. That means you'll work with a leader for multifamily advertising, as only firms that maintain and maximize campaign success for their clients with proven skill and expertise attain that elite recognition from Google.
CASE STUDY
See how one community instantly increased it's occupancy above market average with RentVision's bolt-on PPC solution.
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