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The Multifamily Marketer

Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.

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Start Here: Our Essential Guides

Deep-dive resources on the biggest questions in multifamily marketing. If you're new to The Multifamily Marketer, or new to marketing an apartment portfolio, these are the pieces worth reading first.

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Practical marketing insight for apartment owners, operators, and the teams filling their units. From digital advertising and lead generation to occupancy strategy and analytics, The Multifamily Marketer covers what it actually takes to keep your portfolio leased in a competitive market.

Leasing (2)

3 min read

Don't Miss a Single Lead: Conquer 24/7 Leasing with These Apartment Website Tweaks

Picture of Michael Zimmerman Michael Zimmerman: January 23, 2024

Of little surprise to multifamily owners and operators, most leasing activity doesn't occur between the business hours of 8 a.m. and 5 p.m.

Website Leasing
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3 min read

Multifamily renewal strategies: Thinking beyond financial incentives

Picture of Michael Zimmerman Michael Zimmerman: October 16, 2023

Everyone understands the value of earning more renewals right now. Turnover costs are rising, as is vacancy loss, so avoiding those expenses is a...

Leasing
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4 min read

Self-Guided Leasing: The Next Big Thing In Multifamily Marketing

Picture of Michael Zimmerman Michael Zimmerman: May 2, 2023

What is self-guided leasing? Working in the multifamily industry, you're always on your toes. One minute, you're doing something this way; the next,...

Marketing Leasing
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