The 2020 Coronavirus outbreak was a disruption that the multifamily industry wasn't prepared for. The country shut down and, in a matter of days, apartment communities were forced to shift their entire operation towards protecting their residents' health.
We've learned a lot over the last several months about the virus and the roles property managers, owners, leasing agents, and apartment marketers have in properly dealing with it.
Our tips and recommendations are now available for you in the RentVision guide on How You Should Handle Your Apartment Marketing During a Health Crisis.
In this free resource, you will learn:
- 10 safety measures apartment communities can make to slow the spread of a virus.
- How to approach your digital ads and other marketing channels during a health crisis.
- Steps to take with your marketing, leasing, management, and revenue, as a crisis is subsiding.
In our guide, we provided historical data about how demand for apartments is affected by crises, and predicted that there would be a surge in leasing activity once Coronavirus quarantine restrictions were lifted across parts of the country.
We're now seeing that exact sequence play out, as communities are seeing an increase in demand and 45% of renters say they plan to move before the end of 2020. Additionally, the search term 'apartments for rent' peaked nationwide in late July, according to Google Trends.
Valuable insight like this is what's in store for you in the RentVision guide on How You Should Handle Your Apartment Marketing During a Health Crisis.
Download it for free today!