A 2022 survey concluded that fewer renters are taking in-person tours of apartments before signing a lease, further emphasizing the need for video tours.

You can meet these levels of renter demands using an apartment marketing strategy—specifically, a community website—that aligns with what they want to see.

We break down the results of NMHC's survey in which it asked renters to rank the factors that led them to signing a lease at their current apartments, to learn better apartment marketing strategies.

Property management websites are great for building trust with prospective residents researching your apartments. Here's why your company needs one.

Try these 10 apartment marketing ideas to improve leasing. They'll help prospects easily discover, explore, and engage with your apartments online to improve apartment leasing marketing.

Optimize apartment marketing with RentVision's Future Occupancy metric to predict and reduce vacancies, saving money and maintaining high occupancy rates.

The best way to prevent vacancy issues from spiraling into a full on crisis is to center your apartment's marketing plan around your individual floorplans.

Google Analytics 4 is here. We explain what it is, its differences from Universal Analytics, and how some of the new features impact apartment marketers.