Press Releases
February 28, 2023
Multifamily Marketing Company RentVision Achieves 2023 Google Premier Partner Status
RentVision was named a 2023 Google Premier Partner for being in the country's top 3% of all ad firms, distinguishing it as a leading Google Ads expert in the multifamily industry.
RentVision continues to raise the standard of its digital advertising services through an innovative, predictive solution that automatically drives qualified traffic to individual apartment communities' websites before vacancies hit and enables them to save money when it's under control.
"Even though vacancy changes constantly, most people have fixed marketing budgets where they expect to get the same marketing service 12 months a year. That doesn't align with what multifamily advertisers need," said RentVision CEO David Watson. "In the past, we managed PPC ad campaigns the same as everyone else. We were reactive or static, and like most PPC advertising, there was a lot of guesswork. When we introduced advanced software that actually optimized our client campaigns automatically, that’s where things took off.”
By coupling AI and machine learning technology, web data, and data from the client's property management software, RentVision's predictive digital ads can automatically optimize budgets and ensure that ad spend is allocated to the sources that generate the most qualified traffic at the right time.
The software can make decisions minute-to-minute to shift budgets across advertising platforms or campaigns, pause or activate campaigns, and point prospective residents to specified floorplans with the most upcoming vacancy.
“Our client’s budgets are dynamic and change daily according to a community's future vacancy and organic leasing demand," Watson said. "It's really unique, and it's what has set RentVision apart from other vendors in the multifamily industry."
Apartments utilizing RentVision's predictive digital ads strategy were 5x more likely to have occupancy levels at or above target. The company also reported that their clients' ads achieved a 14.6% decrease in average cost-per-click and a 14.5% increase in average user engagement compared to standard apartment PPC campaigns.
"Automated advertising budgets allow me to not have to worry about spend vs. occupancy," said RPM Living's Director of Marketing, Christian Belew.
According to Google, Premier Partner companies are "recognized for maximizing campaign success for their clients, driving client growth by maintaining clients’ campaigns, and demonstrating Google Ads skills and expertise with certifications."
Requirements to earn this elite designation from Google include the following:
- -Existing client growth
- -New client growth
- -Client retention
- -Product diversification.
- -Maintain a 90-day ad spend of at least $10,000 across all managed accounts. (RentVision manages millions of dollars worth of their clients' ads annually.)
For more information, visit RentVision.com.
January 2, 2023
RentVision's Predictive Digital Advertising Solution Now Available For All Multifamily Marketers
RentVision, a leading-edge multifamily marketing company, is pleased to announce that it is now offering its predictive digital advertising solution as a stand-alone product.
All apartment marketers can now benefit from an innovative, multifamily-specific digital advertising strategy that uses AI and machine learning to predict a community's future demand and automatically adjusts its ad campaigns accordingly, driving qualified traffic to the website before vacancy hits.
"We took web data on a per community basis, and we wrote an algorithm that says, 'Hey, here's what your demand is going to look like over the next several weeks.' If we know future leasing activity and vacancies, now we know when there will be a problem. Before vacancies rise, our technology can drive demand by increasing spending on digital advertising," said RentVision CEO David Watson. "Then, when you've leased up enough units, it automatically lowers ad spending, maximizing our clients' ad budgets while helping them maintain occupancy levels that outperform their local marketplace."
By coupling AI and machine learning technology, web data, and data from the client's property management software, RentVision's predictive digital ads can automatically optimize budgets and ensure that ad spend is allocated to the sources that generate the most qualified traffic, at the right time. The software can make decisions minute-to-minute to shift budgets across advertising platforms or campaigns, pause or activate campaigns, and point prospective residents to specified floorplans with the most upcoming vacancy.
This dynamic digital advertising strategy allows RentVision to save clients money when their community's occupancy is strong.
"Automated advertising budgets allow me to not have to worry about spend vs. occupancy," said RPM Living's Director of Marketing, Christian Belew.
Apartments utilizing RentVision's predictive digital ads strategy were 5x more likely to have occupancy levels at or above target. The company also reported that their clients' ads achieved a 14.6% decrease in average cost-per-click and a 14.5% increase in average user engagement compared to standard apartment PPC campaigns.
"(Predictive advertising) is really unique, and it's what has set RentVision apart from other vendors in the multifamily industry," Watson said.
For more information about predictive digital advertising for apartments, visit RentVision.com.
September 7, 2022
Great Place to Work® Names RentVision One of the Fortune Best Workplaces in Advertising & Marketing™ in 2022
Great Place to Work® and Fortune have honored RentVision as one of the 2022 Best Workplaces in Advertising & Marketing™. This is RentVision's first time being named to this prestigious list, this year coming in ranked in the Top 50.
The Best Workplaces in Advertising & Marketing award is based on an analysis of survey responses from more than over 9,000 employees from Great Place to Work-Certified™ companies in the advertising and marketing industry. In that survey, 95% of RentVision’s employees said RentVision is a great place to work. This number is 38 points higher than the average U.S. company.
“When we started I had a totally different vision. In 2011, I realized my vision was full of selfish ambition and that there were better ways to serve our customers. We switched our entire business in order to carry out our purpose statement of considering others as more important than ourselves. That's what put us on the trajectory that we've been on, and are still on, to this day," said RentVision Founder and CEO David Watson. "I am proud of the hard work many team members have done over the last 13 years with this company, and to see all of the fruit of that labor come together to have what we have today."
The Fortune Best Workplaces in Advertising and Marketing is highly competitive. Great Place to Work, the global authority on workplace culture, selected the list using rigorous analytics and confidential employee feedback. Companies are assessed on how well they are creating a great employee experience that cuts across race, gender, age, disability status, or any aspect of who employees are or what their role is.
RentVision, a multifamily marketing company based in Lincoln, Nebraska, serves thousands of apartment communities across the U.S. with websites, digital advertising, media, analytics, and revenue solutions. It was the only Nebraska-based company honored.