The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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5 min read
We're Testing ChatGPT Ads for Apartments. Here's the Running Data.
Michael Zimmerman: July 29, 2026
Many are already starting to draw their own conclusion about the role of ChatGPT Ads for multifamily marketers. Our approach to this new platform has been different. We've decided to put them to the test and be open about the entire process.
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4 min read
6 Apartment Marketing Mistakes That Break Renter Trust
Michael Zimmerman: July 21, 2026
When marketing teams make promises about an apartment community that contradicts what renters see or experience for themselves, it breaks their...
12 min read
Why Digital Advertising for Multifamily Portfolios Requires a Different Strategy
Michael Zimmerman: July 7, 2026
Managing ads for a single apartment community? Start with our Introductory Guide to Digital Advertising for Apartments.
3 min read
Can a Turnaround Last? Here's What This Apartment Community Looks Like After Two Years With RentVision
Michael Zimmerman: June 24, 2026
In 2024, an underperforming apartment community in Baltimore launched RentVision's Vacancy Prevention System—Predictive Advertising, a Community...
5 min read
10 Things We Learned Setting Up ChatGPT Ads for Apartments
Michael Zimmerman: June 12, 2026
When OpenAI officially confirmed in early 2026 that it would start advertising in ChatGPT, many predicted that it would shake up the digital...
3 min read
How much is AI actually changing apartment search? Here's what the data says in 2026.
Joe Bromen: May 27, 2026
AI search is here, renters are already using it, and it's very much worth preparing for. But how much is AI actually changing the apartment search...
2 min read
New multifamily Google Ads data for 2026 just dropped. How do your ads stack up?
Michael Zimmerman: May 27, 2026
How well are your apartment’s Google Ads performing in 2026?
7 min read
The Introductory Guide to Digital Advertising for Apartments
Michael Zimmerman: May 4, 2026
Before, digital advertising was a vague touchpoint in your everyday life—but now you're responsible for managing it for a single apartment community,...
13 min read
The Complete Guide to Multifamily Revenue Management
Michael Zimmerman: April 27, 2026
QUICK SUMMARY // Every apartment operator wants their communities to be both profitable and occupied, but many lack a clear strategy for setting rent...
11 min read
How to Evaluate the Performance of Multifamily Digital Ads
Joe Bromen: April 6, 2026
There are probably 10,000 different KPIs multifamily marketers could track with their digital ads. But most aren't even sure where to begin, which...