The Multifamily Marketer
Real-world marketing strategy for the people who lease apartments. Advertising, lead generation, occupancy, and analytics, explained by the team that lives it every day.
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10 min read
Why Apartment Marketers Need Analytics
Jake Meador: December 21, 2018
John Wanamaker, the father of modern advertising, captured this frustration perfectly with his classic quotation:
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9 min read
Google Ads for Apartment Marketing: Explainer Guide To Google Ads For Apartments
Jake Meador: December 14, 2018
In this blog post we want to provide a brief introductory post intended to help apartment marketers better understand what Google Ads is and how it...
6 min read
Apartment Marketing Basics: Own Your Turf
Jake Meador: October 19, 2018
If you work in the multifamily industry, you should understand the value of ownership. Your whole livelihood is built on it, after all: You own...
5 min read
How to Select a Unique Name for an Apartment Community
Jake Meador: August 6, 2018
If you're getting ready to open a new apartment community or to re-brand an existing one, the most important question you have to answer may be "what...
8 min read
How should I respond to negative apartment reviews?
Jake Meador: August 3, 2018
Imagine it's Monday morning. You're coming back to the office after a fun weekend away and now need to return to your job and, specifically, to a...
5 min read
How to Market C-Class Properties
Jake Meador: June 22, 2018
One of the greater marketing challenges in the multifamily industry is figuring out how to market C-level properties with market-rate rent. If you...
8 min read
Explainer: Reputation Management in the Multifamily Industry
Jake Meador: June 8, 2018
There is an old cartoon that I often see passed around during an extended argument over something happening online. Here it is:
7 min read
How to Use Google My Business to Market Apartments
Jake Meador: May 18, 2018
Sometime in the next few months, my wife wants to buy a new phone. Hers is a few years old now, runs really slowly, and has a small hard drive. All...
7 min read
5 Ways Apartment Videos Tours Will Improve Your Community
Jake Meador: March 23, 2018
In theory, the multifamily industry has a pretty straightforward business model: Own apartment communities. Lease apartments. Profit. The end.
7 min read
Apartment Marketing Ideas for Struggling Apartments
Jake Meador: March 16, 2018
"I don't want to open that email."