Our team developed two metrics—Future Occupancy and Future Occupancy Target—to help our clients proactively generate leads and leases before vacancies.
Simply put, if their Future Occupancy is going to be below their Future Occupancy Target, they'll need to make strategic marketing adjustments to fix that.
Our dynamic marketing system recognizes those future changes in demand and automatically makes adjustments for them, including:
- Predictive digital ads that couple AI and machine learning technology, web data, and data from the client's property management software to optimize budgets and ensure that ad spend is allocated to the sources that generate the most qualified traffic at the right time. Because of this, we can also automatically pause or dial down spending on campaigns for full floorplans, helping save money.
- Dynamic websites that reorder floorplans, so the one with the most upcoming vacancies gains more clicks and visibility.
When your marketing is dynamic and predictive, you'll consistently generate the right amount of leads when needed and always lease at the rate necessary to maintain your occupancy goals.
Everyone wants to lease units quickly. That’s why your apartment marketing should solely focus on generating leads, as it's the only way to earn more signed leases on time. That’s also why, to improve leasing velocity, you need to deploy dynamic and predictive marketing tactics to shorten the time from when a unit vacates until an application comes in.